The World’s Leading Online Design School

The People Behind

The Executive Board

The Executive Board oversees and guides the overall direction of the Foundation. The composition of the board reflects our mission to serve both industry and academia.

Donald A. Norman
Donald A. Norman
Director of The Design Lab
La Jolla California United States
Don Norman is Director of the Design Lab at the University of California, San Diego, cofounder of the Nielsen Norman Group, a member of the National Academy of Engineering, IDEO fellow, and former Vice President of Apple. He serves on numerous company and educational advisory boards and boards of directors. He has published 18 books translated into 24 languages including Emotional Design and Design of Everyday Things. He can be found at www.jnd.org.
Daniel Rosenberg
Daniel Rosenberg
Founder of rCDO 211Ʊ (Former Chief Design Officer at Oracle and SAP)
San Jose United States
Daniel Rosenberg is a global 211Ʊ executive with the full range of skills in interaction design, usability metrics, game design and design management. He has dozens of publications in the field and is a frequently requested speaker at 211Ʊ conferences and consultant. During his period as UI Architect for Borland he invented many of the the design patterns still popular in contemporary GUI design. These include the design of the modern programming IDE and the use of "tabs" as an organizing principle for object oriented properties. Books he has contributed to the 211Ʊ field include the text book "Human Factors in Product Design" (Elsevier 1991) as well as chapters in the "Handbook of Human Computer Interaction" (Elsevier 1988), "Coordinating User Interfaces for Consistency" (Academic Press 1989) and "Usability in Practice" (Academic Press 1994). He was a founding editor of ACM's NetWorker magazine and is an active member of the interaction-design.org advisory board. Specialties Global User Experience, Design Management, User Interface Design, Usability Measurement, Design Thinking & 211Ʊ Strategy Consulting
Irene Au
Irene Au
Design Partner at Khosla Ventures
San Francisco United States
Irene is the former head of 211Ʊ and Design at Google. Currently, she is an operating partner at Khosla Ventures, where she works with portfolio companies to make their design great. She is dedicated to raising the strategic value of design and user research through better methods, practices, processes, leadership and quality. Irene does this by building high performing teams, establishing design practices, mentoring and growing the next generation of great designers and directing the design of interfaces and experiences. She drives strategic discussions at the highest levels of companies, focusing first on user needs to inspire product innovation.A lifelong gadget girl and math and science geek, Irene built robots in college and went to graduate school at the University of Illinois at Urbana-Champaign to pursue studies in electrical and computer engineering. There, she found herself surrounded by young men who built technology for the sake of technology; however, Irene’s passion was to build technology inspired by people’s needs directed at solving real problems, so she carved her own path. Through coursework in engineering psychology and human factors, computer science and industrial engineering, she created her own program of study in human-computer interaction (HCI) during a time when studying HCI was unheard of. Irene then went on to be among the first designers with such a background in the consumer Internet space and began her career as an interaction designer at Netscape Communications.After Netscape, Irene joined Yahoo! in 1998, where she established Yahoo’s user experience design practice and led the team for eight years. In 2006, Irene joined Google and led the user experience team there for six years, where she was responsible for design and research for all Google-branded products worldwide. Following Google and prior to joining Khosla Ventures, Irene ran product design at Udacity.Irene also teaches yoga and meditation at Avalon Art and Yoga Center, one of Palo Alto’s oldest and most established yoga studios. She co-chairs the board of trustees at Bowman International School, a K-8 private Montessori school in Palo Alto, Calif.Irene holds a bachelor’s of science degree in electrical and computer engineering from the University of South Carolina Honors College summa cum laude and a master’s of science degree in industrial engineering and human-computer interaction from the University of Illinois, Urbana-Champaign.
Jonas Löwgren
Jonas Löwgren
Professor of Interaction Design at Linköping University
Eksjö Sweden
Jonas Löwgren is an interaction designer, researcher and teacher. Currently employed as professor of interaction and information design at Linköping University, Sweden. Main areas of expertise include collaborative media, interactive visualization and the design theory of digital materials.
Ken Friedman
Ken Friedman
Distinguished Professor of Design at Swinburne University of Technology
Melbourne Australia
Ken Friedman is Research Professor and until recently the Dean of the Faculty of Design at Swinburne University of Technology in Melbourne, Australia. He works at the intersection of three fields: design, management, and art. Friedman works with theory construction and research methodology for design. He also works with design process and design thinking as tools for value creation and economic innovation. In 1990, he created the first course in strategic design in Europe for the Oslo Business School, one of the first such courses in the world. From 1994 to 2009, he was Professor of Leadership and Strategic Design at the Norwegian School of Management, focusing on knowledge economy issues, culture, and leadership. From 2003 to 2009, he held a research appointment at The Danish Design School and the Danish Design Research Center in Copenhagen. Ken Friedman has done research in philosophy of design, doctoral education in design, knowledge management, and philosophy of science. He worked with national design policy in Estonia, Latvia, Lithuania, and Wales, and state design policy in Victoria, Australia. He is active in developing international research networks and conferences for the design research community. He is an editor of the journals Artifact and the Journal of Design Research, and a member of the editorial board of such journals as Design Studies, Design and Culture, and the International Journal of Design. He is a Council Member of the Design Research Society and the Australian Deans of the Built Environment and Design, and has been an officer in both groups. He co-chaired the La Clusaz Conference on Doctoral Education in Design in 2000, the European Academy of Management Conference in 2006, the Design Research Society Conference in 2006, the Cumulus International Conference in 2009, and the Hong Kong Conference on Doctoral Education in Design in 2011, as well as chairing the Victoria Conference on Design Thinking in 2009. Ken Friedman is also a practicing artist and designer active in the international laboratory known as Fluxus. He had his first solo exhibition in New York in 1966. His work is represented in major museums and galleries around the world, including the Museum of Modern Art and the Guggenheim Museum in New York, the Tate Modern in London, the Hood Museum of Art at Dartmouth College, and Stadtsgalerie Stuttgart. The University of Iowa Alternative Traditions in the Contemporary Arts is the official repository of Friedman's papers and research notes. The Silverman Fluxus Collection at the Museum of Modern Art, Archiv Sohm at Stadtsgalerie Stuttgart and the Mandeville Department of Special Collections at the University of California also hold extensive archives on Friedman's work of the 1960s and 1970s.
Michael Arent
Michael Arent
Board Member at Counter Culture Labs (Former Design Director at GE)
Palo Alto CA United States
Michael Arent is a Board Member of Counter Culture Labs (Oakland, CA), and involved in a humanitarian "bio-hacking" project, Open Insulin, to develop open source insulin.From 2013 to 2015, Michael served as the Design Director at GE Software Center of Excellence.Prior to joining GE, Michael was the Vice President of User Experience at SAP Business Objects, a division of SAP focused on analytics and business intelligence software solutions for the global business marketplace. He leads a global team of user experience professionals who conceptualize, design and assure the usability and harmonization of user interfaces and user experiences for a family of analytics and business intelligence products and solutions.Prior to joining SAP Michael managed and led design teams at companies such as Peoplesoft, Adobe, MetaDesign, Sun, and Apple Computer. He has been involved in forward thinking projects including advanced computer technologies exploration, interactive multimedia, interactive TV, broadband connected home, internet-based commerce in addition to enterprise business and analytics software solutions.Michael is co-author of two definitive books on software prototyping, Effective Prototyping for Software Makers and Effective Prototyping with Excel in addition to being the holder of six technology patents granted in the U.S. and internationally.
Bill Buxton
Bill Buxton
Principal Researcher at Microsoft
Toronto Canada
Bill Buxton is an interaction designer and researcher. He is Principal Researcher at Microsoft Research and prior to that, he was Principal of his own Toronto-based boutique design and consulting firm, Buxton Design. Bill is one of the pioneers in computer music, and has played an important role in the development of computer-based tools for film, industrial design, graphics and animation.As a researcher, he has had a long history with Xerox' Palo Alto Research Center and the University of Toronto (where he is still an Associate Professor in the Department of Computer Science, and Visiting Professor at the Knowledge Media Design Institute). During the fall of 2004, he was a lecturer in the Department of Industrial Design at the Ontario College of Art and Design, and during the Spring of 2005, he was a Visiting Scientist at Microsoft Research, Cambridge.From 1994 until December 2002, he was Chief Scientist of Alias|Wavefront, and from 1995, its parent company SGI Inc. In 2001, the Hollywood Reporter named him one of the 10 most influential innovators in Hollywood. In 2002 Time Magazine named him one of the top 5 designers in Canada, and he was elected to the ACM's CHI Academy.

Daily Operations Team

The Daily Operations Team is responsible for the day-to-day operations of the Interaction Design Foundation. From creating content to perfecting the platform, the team ensures that the website works smoothly every day, for everyone around the world.

Contributors

Here are some of our contributing authors . These highly regarded professors and industry experts reflect our focus on creating top quality literature on 211Ʊ design.

Alan Dix
Alan Dix
Computing Professor at Lancaster University
India
I am a computing professor at Lancaster University and researcher at Talis Ltd. and work on most things that connect people and computers. However, I started off (years ago) as mathematician and this is still my academic first love!
Donald A. Norman
Donald A. Norman
Director of The Design Lab
La Jolla California United States
Don Norman is Director of the Design Lab at the University of California, San Diego, cofounder of the Nielsen Norman Group, a member of the National Academy of Engineering, IDEO fellow, and former Vice President of Apple. He serves on numerous company and educational advisory boards and boards of directors. He has published 18 books translated into 24 languages including Emotional Design and Design of Everyday Things. He can be found at www.jnd.org.
Karen Holtzblatt
Karen Holtzblatt
CEO at InContext Design
Denmark
Recognized as a leader in the design community, Karen has pioneered transformative ideas and design approaches throughout her career. Karen is the inventor of Contextual Inquiry-the industry standard for gathering field data to understand how technology impacts the way people work. Contextual Inquiry and the design processes based on it provide a revolutionary approach for designing new products and systems based on a deep understanding of the context of use. Contextual Inquiry forms the base of Contextual Design, InContext's full customer-centered design process. Karen co-founded InContext Enterprises in 1992 to use Contextual Design techniques to coach product teams and deliver customer-centered designs to businesses across multiple industries. The books, Contextual Design: Defining Customer Centered Systems, and Rapid Contextual Design, are used by companies and universities all over the world. Karen is a member of the CHI Academy (awarded to significant contributors in the Computer Human Interaction Association) and received the first Life Time Award for Practice at CHI2010 for her contributions to the field. Karen's extensive experience with teams and all types of work and life practice underlies the innovation and reliable quality consistently delivered by InContext's teams. Karen also has more than 20 years of teaching experience, professionally and in university settings. She holds a doctorate in applied psychology from the University of Toronto.
Clayton Christensen
Clayton Christensen
Professor at Harvard Business School
Massachusetts United States
Clayton Christensen was a professor at the Harvard Business School, and is best known for creating the theory of disruptive innovation in his 1997 book The Innovator’s Dilemma. Christensen’s ideas are influential to business managers and designers alike, through reinforcing how design, business, and marketing should work hand-in-hand in order to create exceptional value and commercial success. His insight is that market disruption—i.e., a new market overtaking an existing one—is not about technological sophistication, but rather about how technology is innovatively applied to achieve a new and better business model—that is, how technology is designed to create value for users.
Frank Spillers
Frank Spillers
CEO at Experience Dynamics
Portland OR United States
Frank Spillers is a web and software usability expert and is the founder of usability consultancy firm Experience Dynamics. With a MSc in Cognitive Science, and eleven years of experience in 211Ʊ design, Spillers has worked with clients such as Hewlett-Packard, Intel, and Microsoft. He is an experienced practitioner of user-centered and emotional design, and has developed a new research technique called “cognitive archeology,” which aids experts when researching emotional product design.

Continent Managers

The Continent Managers are responsible for managing the Local Groups on each continent with the help of Country Managers and Local Leaders.

Asia

Europe

Oceania

South America

Country Managers

The Country Managers are responsible for managing the Local Groups in their respective countries. Each operates with the help of the Local Leaders in that country.

Argentina

Australia

Austria

Hannes Robier
Hannes Robier
CEO youspi & Chair World Usability Congress & World 211Ʊ Tour
Graz Austria
Hannes Robier is the founder of the usability and user experience-consulting agency youspi GmbH, as well as organizer of the World Usability Congress. He has worked in the field of User Experience, Customer Experience, Usability and Service Design for more than 10 years, consulting organizations of all sizes and various industries. Hannes earned the Customer Experience Management Certification in the USA in 2007 and was a successful participant in the BETA phase of the Certified Professional for Usability and User Experience (CP211Ʊ) - F (2013) Level of German UPA in 2013. Furthermore, he completed a Design Thinking certification in Los Angeles in 2014. Hannes is a lecturer for usability and user experience and has given speeches at various national and international conferences. Moreover, he is an external lecturer at the University of Applied Sciences in Graz Campus02 and author of „211Ʊ Redefined – Winning and Keeping Customers with Enhanced Usability and User Experience“, a book covering the essentials of usability and user experience published by Springer, as well as two books on personality development.

Bangladesh

Belgium

Brazil

Chile

Colombia

Cyprus

Dominican Republic

France

Germany

Greece

India

Nadeem Khan
Nadeem Khan
Principal Designer -
Mumbai Maharashtra India
I am a User Experience Consultant with 15+ years of Industry Experience, My expertise spans across various roles –to start my career as graphics faculty, graphic designer, web designer, and currently working as User Experience Consultant. I have designed User Interface solutions for variety of technology’s and platforms. I have provided design/ 211Ʊ services for private and non-profit organizations, to new a few such as: UNCDF, UNCTAD, UNOG, UNDP, UNV, UN WOMEN, UNHCR, UNICEF, OCHA, WIPO, Alexion, ACE Software, Apollo DVK, Cholamandalam General Insurance And More… I am passionate about understanding user needs and translating them into design solution. I believe design is a method of solving problem. While designing the user interface my goal is to make the user's interaction as simple and efficient as possible; I craft User Interface using 211Ʊ technique to create a seamless, simple, and useful interaction between a user and a product. I am also Local Leader of IDF and currently part of the IDF Design League as a coach. Improving User Experience, yes that's what I do and it’s my passion :)I believe in evidence based design and my current interest includes: 211Ʊ coaching and training, Cognitive neuroscience, Motivation and People Management & LeadershipUnderstanding how to identify and translate user needs into digital products / applicationsI love international clients and looking forward to helping you! I am ready to accept new challenges about products and services in different industries.

Indonesia

Iran

Ireland

Isle of Man

Italy

Hoang Huynh
Hoang Huynh
Head of Experience and Service Design
Milan Italy Italy
I design strategies and workflows for big companies in order to create the conditions for outstanding experiences to happen. I help companies to create services and products, with both traditional and digital touchpoints, including anything that stands in between, such as wearables and Internet of Things devices.My place is right in the middle of the intersection of Users and Business objectives, and my role is to align designers, developers and stakeholders to a clear and common direction.I do have user research, design thinking, interaction, management and technical skills, but where I really shine is 'connecting dots': experience, strategy and innovation.I do successfully manage and work with medium sized multidisciplinary teams, in very different scenarios B2B and B2C: financial services, e-commerces, public administrations, tourism, smart cities and startups.Personas, Journeys, Blueprints and Mental Models are just means to an end, and my end is to implement the correct concept of service ownership.My current obsession: Organizational Design.

Japan

Jordan

Kazakhstan

Mexico

Mozambique

Nepal

New Zealand

Peru

Sandra Maria Vilchez Cajo
Sandra Maria Vilchez Cajo
Senior 211Ʊ Consultant, Digital strategist and Professor
Lima Peru
Local Leader and Coach of IDF LimaI am Local Leader of IDF and currently part of the IDF Design League as a coach to help more spanish speakers (only) to learn more about this discipline and training in it.I am a Strategic Design Professional, Service Design, Design Thinking and innovation oriented conceptualization of new products and services on the basis and cornerstone, the needs of users and innovation.My experience has allowed me to supplement my knowledge with methodologies such as Design thinking and co-creation that have applied throughout my career I have done work in the areas of information architecture, user research, usability analysis and evaluation Web and digital business consultancy.I participated in creating online strategies to optimize the user experience and enhance business objectives of major institutions, either as part of a team or in charge of a team of design, layout and development and whose success is guaranteed by companies with which I have worked.In parallel, I am dedicated to teaching and mentoring of new 211Ʊ design professionals in one of the most prestigious institutions in Peru. Likewise, I am dedicated to workshops, lectures and courses for both public interested in the topic and companies who want to learn more about this discipline.I edit the same www.bitacoraux.com blog space where I share my experience and my thoughts on 211Ʊ, CX, innovation and digital business.

Portugal

Romania

South Africa

Dereck du Toit
Dereck du Toit
211Ʊ Researcher & Strategist
Garden Route South Africa
I am on a constant quest to contribute to make the planet a better place by developing , expanding and extending 211Ʊ principles and involving all Industries is my passion . The IDF provides a great global platform to achieve this .

Spain

Juan José Elizondo
Juan José Elizondo
Experience Design and Research (211Ʊ/CX/HCI) - IDF Spain Country Manager
Madrid Spain
Enthusiast of usability, accessibility and user experience, as experience designer and Country Manager of Interaction Design Foundation I research and development new models for customer experience and service design, as well as synergies with new models of digital marketing, as a coach of the IDF Design League I help new members to learn more about this discipline and training in it. My knowledge in Product Design, Human Computer Interaction and my background in the social sciences, allows me to make connections between the areas of technology, marketing and business, in order to improve the design of digital products and services.Understanding how to identify and translate user needs into digital products / applicationsLeading strategic projects with work streams that include Stakeholder Interviews, Competitive Audits (business and 211Ʊ) and User Research.Leading and assisting all 211Ʊ related documentation in a visually impressive format, from User Personas, User Journeys, Kano Model and ApplicationWorkflows/Paths, to mental models and interactive wireframes.Keeping abreast of industry developments and new technologiesDesign and evaluate visual human interfaces utilizing user-centered design principles and the last Design Systems like Material Design, Content Strategy or Micro-moments.

Sweden

Taiwan

Turkey

Ukraine

United Kingdom

United States

Venezuela

Vietnam